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Leesburg, Va., (03/11/21) – The Washington Spirit and Lyre’s are proud to announce the renewal of their partnership until February 2022. Lyre’s is the world’s most awarded portfolio of non-alcoholic spirits and will continue to be the team’s first and only non-alcoholic brand sponsor.
Patrick Nightingale, Corporate Sales Representative for the Washington Spirit, had this to say about the partnership: “Lyre’s joined the Washington Spirit in 2020 during a pivotal time in women’s sports, and have re-upped on their pledge to support the momentous growth of the Spirit organization and professional women’s soccer as a whole.”
As part of the sponsorship agreement, Lyre’s will be the presenting partner for all Full 90 Club member events in 2021 including Lyre’s Leisure Time of the Week, a virtual happy hour with Spirit Full 90 Club members. Additionally, the company will be the presenting sponsor of the last call for alcohol at Segra Field in the 75th minute.
“Lyre’s range of non-alcoholic spirits provides freedom of choice when drinking,” Christian Butler, said Lyre’s Senior Vice President of North America. “We are keen to promote an inclusive, active and mindful lifestyle, without sacrifice. We are incredibly excited and proud to continue our partnership with the Washington Spirit, who share these values.”
Launched in Australia in July 2019, Lyre’s Non-Alcoholic Spirits is a range of 12 non-alcoholic classic spirits, created using a unique understanding of food science and flavor architecture. The brand was created and founded by EY Entrepreneur of the Year Finalist, Mark Livings with the mission to provide an alternative to those who don’t wish to imbibe alcohol without sacrificing the flavors of their favorite spirits. Lyre’s is the most decorated non-alcoholic spirit brand globally, receiving 11 medals at the 2020 San Diego International Wine & Spirits Challenge and 10 awards at the 2020 San Francisco World Spirits Competition. The collection was also honored at the 2019 SommCon’s Concours d’Spirits competition presented by Somm Journal, where Aperitif Rosso received a double gold when tasted against its alcoholic counterparts. Lyre’s is currently available in Australia, New Zealand, the United States, the United Kingdom, Hong Kong, Singapore, and throughout Europe. For more information, visit www.Lyres.com and follow the brand on Instagram at @LyresSpiritCo.