Gotham FC
No results can be found
Showing results for:
-
Athletes
-
Pages
-
News
Athletes
Pages
News
First NWSL Club with Spanish-Language Social Media Channels
Washington, D.C. (08/07/2025) – The Washington Spirit became the first NWSL organization to unveil a Spanish-language social media channel when the club debuted its @SomosSpirit accounts on X and Instagram recently.
Created to honor and connect with the vibrant Hispanic community that is deeply woven into the fabric of our club and the global game, these first of their kind social media accounts will serve as a cultural bridge, telling stories that resonate, sharing moments that matter and bringing our community closer to the spirit of the game with pride and passion.
The DMV is home to a rapidly growing Hispanic population, with over 1.1 million residents across the region. Somos Spirit will connect authentically with these communities and reflect their presence in its content, voice and outreach.
“Somos Spirit will be instrumental in connecting us with our ever-growing fanbase both locally in the DMV and around the globe,” said Washington Spirit Vice President, Marketing & Communications, Cathy Jerome. “The DMV region has a vibrant and sizable Spanish-speaking community, and these accounts will allow us to bring our brand and story directly to them. Being the first NWSL club to launch Spanish-language social channels is a significant step in engaging with our dynamic and passionate audience right here in the Washington, DC metropolitan area.”
View this post on Instagram
With a Spanish Head Coach in Adrián González (Spain) and star Hispanic players Rebeca Bernal (México) and Leicy Santos (Colombia), fans can follow @SomosSpirit for all-encompassing coverage of the Spirit featuring in-depth storytelling, player features and behind the scenes access and sound from your favorite personalities.
Hasta el entrenador nos sigue para no perderse nada de Washington Spirit en español… ¿a qué estás esperando para seguirnos y estar a la última?💛🖤#SomosSpirit pic.twitter.com/YI7OcNYfSb
— SomosSpirit (@SomosSpirit) July 23, 2025
View this post on Instagram
In just two weeks since the accounts’ launch, the Instagram account gained more than 900 followers and has accumulated 9,000 interactions. Both the Instagram and X accounts took fans through the Spirit’s dramatic August 3 win over Portland in a different way than ever before, fully in Spanish.
¡No hay nada mejor que este sentimiento!#SomosSpirit pic.twitter.com/Ztcfb27PqO
— SomosSpirit (@SomosSpirit) August 3, 2025
This platform will continue to serve as a cultural bridge, telling stories that resonate, sharing moments that matter and bringing our community closer to the spirit of the game with pride and passion. “Somos”, translating to “We Are” in English, reflects unity, community and strong identity, signaling that this initiative is for all of us.
This weekend, the Spirit will hit the road to take on Gotham FC in the NWSL’s inaugural Rivalry Weekend, kicking off at noon EDT on Saturday, August 9 on ESPN. Washington will return to Audi Field on Friday, August 15 at 8 p.m. EDT to take on Racing Louisville FC. Tickets are available here.
ABOUT THE WASHINGTON SPIRIT
The Washington Spirit is the premier professional women’s soccer team based in Washington, D.C. and plays at Audi Field in Buzzard Point. The Spirit was founded on November 21, 2012, and is an inaugural member of the National Women’s Soccer League (NWSL) the fastest growing sports league in the US. The club is home to some of the best players in the world who have won championships for both club and country. For more information about the Spirit, visit WashingtonSpirit.com and follow the club on Twitter, Instagram and Facebook.
Never miss a post. Sign up to get Spirit news, alerts, offers, and discounts:
