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Today we launched a new logo and team color scheme as momentum builds for the the inaugural season of the professional National Women’s Soccer League on the weekend of April 13 & 14.
Designed in collaboration with freelancer Pete Schwadel, the new logo looks much different than the old, while retaining the symbolism originally desired by team owner Bill Lynch along with the team’s founding staff members;
“While the new logo design changed from royal blue to navy, the core elements of what the logo represents have remained the same,” team General Manager Chris Hummer explained, “We collaborated for a few weeks with a great designer who offered his help, and the result was just too good to pass up.”
What does the logo mean?
Here’s the logo:
And here’s our “social avatar”. If you look closely at the logo, you’ll see this there too. It’s the talons of an eagle grasping a soccer ball.