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SNICKERS ® and the Washington Spirit is Mars’ first partnership with a National Women’s Soccer League (NWSL) team
Washington, D.C. (02/26/2024) – The Washington Spirit welcomes SNICKERS®, proudly part of Mars, as an official partner through the 2024 NWSL season. As part of the partnership, SNICKERS® will appear on game jersey sleeves and will be the official presenting partner for Fan Appreciation Night scheduled for October 20. In addition to being a jersey sponsor, the brand will receive use of marks, in-game signage, social integration and more.
“We are honored to partner with an iconic brand like SNICKERS®, and Mars, for their first ever NWSL partnership,” said Spirit Chief Executive Officer Kim Stone. “Investing in women’s sports is smart business. The Spirit and SNICKERS® will work together to build an innovative and impactful alliance to bring the brand to women’s soccer fans by leveraging opportunities to increase visibility and drive business.”
Partnerships are an important part of Michele Kang’s vision to create access, opportunities and conditions for women and girls in sports equal to their male peers on and off-the field. The Spirit and SNICKERS® partnership will provide opportunities for our players and fans while demonstrating the power and business sense of investing in women’s sports.
“Mars Wrigley inspires moments of everyday happiness with our iconic portfolio of brands,” said Gabrielle Wesley, CMO, Mars Wrigley North America. “We’re proud to support women in sports with our satisfying SNICKERS and to help fuel the Washington Spirit for the 2024 NWSL season.”
The Spirit are gearing up to kick off the 2024 season on March 23 at 7:30pm against one of the NWSL’s newest clubs Bay FC. Fans can purchase tickets for the home opener here. Season memberships including full season, half season and mini plans are available here and individual match tickets here.
About The Washington Spirit:
The Washington Spirit is the professional women’s soccer team based at Audi Field in Washington, D.C. Launched in 2012, the Spirit plays in the National Women’s Soccer League, the premier women’s soccer competition in North America. For more information about the Spirit, visit WashingtonSpirit.com and follow the club on Twitter, Instagram, and Facebook.
About Mars, Incorporated:
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world’s best-loved brands, including Ben’s Original™, CESAR®, CocoaVia®, DOVE®, EXTRA®, KIND®, M&M’S®, SNICKERS®, PEDIGREE®, Royal Canin® and WHISKAS®. We’re creating a better world for pets through our global network of pet hospitals and diagnostic services—including AniCura, Banfield®, BluePearl™, Linnaeus and VCA®—using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.
For more information about Mars, please visit Mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
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