The Spirit Welcome Lyres as First-Ever Non-Alcoholic Spirit’s Partner
WASHINGTON, DC (8/4/20) – Lyre’s Non-Alcoholic Spirits, the world’s most awarded portfolio of alcohol-free spirits, today announces its corporate sponsorship of National Women’s Soccer League (NWSL) team the Washington Spirit, effective now through January 2021. As the first alcohol-free brand to sponsor the Washington, DC-based professional women’s soccer team, Lyre’s joins a prestigious roster of corporate partners in the sportswear, lifestyle, and food and beverage spaces: washingtonspirit.com/corporatesponsors.
In celebration of the Washington Spirit’s participation in the 2020 NWSL Challenge Cup, Lyre’s Negroni set (SRP: $97), which comprises Lyre’s Dry London Spirit, Aperitif Rosso, and Italian Orange and matches the color scheme of the Washington Spirit team jersey, is available for a discount when purchased through the partnership landing page on WashingtonSpirit.com.
“Lyre’s, Washington Spirit, and the Women’s Soccer League share a mutual interest in promoting a health-conscious lifestyle,” says Mark Livings, CEO and co-founder of Lyre’s Non-Alcoholic Spirits. “Washington, D.C. was one of the first American markets to embrace the Lyre’s collection and we look forward to introducing our collection to soccer fans as an option to drink responsibly. We look forward to the return to live sports events, and plan to expand our offerings to feature a non-alcoholic cocktail bar and VIP offerings during home games at the Maryland SoccerPlex, Audi Field, and Segra Field.”
“As the Spirit Family of sponsors continues to grow, we are pleased to welcome Lyre’s family of non-alcoholic spirits to our Spirit family!” says Washington Spirit CRO Gretchen Hamm. “A non-alcoholic spirit is a terrific way to watch soccer responsibly, and we hope our fans like their award-winning products.”
For more information on the Lyre’s Non-Alcoholic Spirits range, visit www.Lyres.com and follow @LyresSpiritsCo on Instagram.
Launched in Australia in July 2019, Lyre’s Non-Alcoholic Spirits is a range of 11 alcohol-free classic spirits, created using a unique understanding of food science and flavor architecture. The brand was created and founded by EY Entrepreneur of the Year Finalist, Mark Livings with the mission to provide an alternative to those who don’t wish to imbibe alcohol without sacrificing the flavors of their favorite spirits. Lyre’s is the most decorated non-alcoholic spirit brand globally, receiving 11 medals at the 2020 San Diego International Wine & Spirits Challenge and 10 awards at the 2020 San Francisco World Spirits Competition. The collection was also honored at the 2019 SommCon’s Concours d’Spirits competition presented by Somm Journal, where Aperitif Rosso received a double gold when tasted against its alcoholic counterparts. Lyre’s is currently available in Australia, New Zealand, the United States, the United Kingdom, Hong Kong, Singapore, and throughout Europe. For more information, visit www.Lyres.com and follow the brand on Instagram at @LyresSpiritCo.